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Vi ste ovdje: Početna Aktivnosti CULTURWB Informacije o ''CULTURWB''
Informacije o ''CULTURWB'' Štampa El. pošta
ponedeljak, 13 novembar 2017 10:53

Project background

The inspiration behind the CULTURWB comes from the well-recognized need identified by all project partners in the Western Balkans region who work in the tourism and economy sectors and who already have a long-standing cooperation. All of them agree that there is an obvious need to strengthen the cultural tourism industry development in Serbia, Bosnia and Herzegovina, and Montenegro, to create and improve strategies for development of cultural tourism in these countries, address its importance and raise awareness of its pivotal role in safeguarding the rich cultural heritage in the region and beyond. Therefore the CULTURWB project set its aims high to:

Project Objectives

  • Shape the cultural identity in the WBC region;
  • Strengthen the commercialization of cultural values and raise awareness of their cosmopolitan character;
  • Provide acquisition of sophisticated skills and competences in cultural tourism management;
  • Utilize research methodologies – marketing and branding, strategy business planning, digital tourism, sustainable development, strategy and action plan implementation etc;
  • Form a network of MA students and relevant stakeholders within the industry- essential cooperation between heritage & cultural management and tourist organizations, provide recommendations to stakeholders in the industry, and upgrade the physical and operational capacities – globalizing the local and localizing the global;
  • Create an online platform for communication between stakeholders, industry leaders, managers, work force, and the academia;
  • Design a tool-kit aimed at a variety of professional users, both within the tourism industry and for people who welcome and manage visitors at their destination or site, including public authorities in the tourism, culture and nature fields;
  • Quality Assurance in heritage and cultural tourism management.

The concrete CULTURWB objectives are:

  • Conduct research on instances and required competences of personnel in the cultural tourism industry;
  • Develop a LLL programme;
  • Develop an interdisciplinary MA program that consolidates the field of tourism management and culture & heritage by equipping the graduates to acquire the required qualifications for professional career in managing cultural aspects of tourism and heritage;
  • Connect the tourism industries between the involved non-EU countries and prepare each WB partner country for the EU integration.

CULTURWB specific objectives are:

  • Evaluation of the current situation in WBC in regards to applying the global developments in the tourism industry/Ljubljana process II Priorities non University and explores teacher training and education capacities;
  • Foster university/enterprise cooperation trough developing a Lifelong Learning program and provide know-how support and entrepreneurship competences to owners of cultural, historical and architectural monuments;
  • Develop an interdisciplinary master program that consolidates the field of management of culture and heritage by applying new methodologies and specific learning outcomes;
  • Develop an interdisciplinary master program that consolidates the field of management of culture and heritage by applying new methodologies and specific learning outcomes;

Project Results (link)

Lead Partner

  • The University of Novi Sad (UNS)

Programme countries

  • Hochschule Heilbronn (Heilbronn University/HHN)
  • FH JOANNEUM Gesellschaft mbH (FHJ)
  • NHTV University of Applied Sciences Breda (NHTV)
  • World University Service – Österreichisches Komitee (WUS Austria):

Partner countries

  • Dzemal Bijedic University of Mostar (UNMO)
  • University of East Sarajevo (UES)
  • University of Banja Luka (UBL)
  • University of Nis (UNI)
  • University of Montenegro (UoM)
  • Sarajevo Meeting of Cultures (SMOC)
  • Tourism Organisation of Kotor Municipality (TO Kotor)




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